Product Marketing Manager

Achronix is a privately held fabless corporation based in Santa Clara, California and offers high-performance FPGA solutions. Achronix's history is one of pushing the boundaries in the high-performance FPGA market. Achronix offerings include programmable FPGA fabrics, discrete high-performance and high-density FPGAs with hardwired system-level blocks, data center and HPC hardware accelerator boards, and best-in-class EDA software supporting all Achronix products.

Job Description/Responsibilities

  • Create compelling positioning, messaging and value proposition for the Achronix portfolio of hardware and software products
  • Develop customer-facing technical collateral including web content, white papers, presentations, webinars, videos and demonstrations
  • Create sales training to help the Achronix sales team understand how to position Achronix products into different customer segments
  • Research and position Achronix products in end market segments such as AI/ML, networking, wireless communications, automotive, storage and defense
  • Work as a team with internal and external stakeholders in marketing communications, applications, sales, product planning, Achronix partners, business development and external agencies to assist in the creation of marketing collateral
  • Execute multi-channel marketing campaigns that span online, print, press, in-person and virtual events.
  • Develop demand generation strategies that will create new sales opportunities and increase product awareness

Required Skills

  • Knowledge of the semiconductor industry, including FPGA, ASIC, GPU, CPU and other emerging semiconductor technologies
  • Understanding of end-market applications that would utilize Achronix technology
  • Ability to create compelling marketing collateral such as web content, presentations, white papers, webinars, emails, press releases and product briefs
  • Self-starter and driven, ability to operate independently and within a team environment
  • Project management of multiple initiatives simultaneously
  • Skilled in writing, creating PowerPoint presentations, representing complex ideas in graphics and text

Education and Experience

  • Bachelor’s or Master’s degree in EE, CE or equivalent work experience; MBA a plus
  • Eight-plus years of experience in B2B product or corporate marketing role at a high-tech company, preferably in the semiconductor industry
  • Track record of developing successful marketing campaigns involving multiple stakeholders which drive new business opportunities

Job Details

Job Title
Product Marketing Manager
Requisition No
Type of Position
Full Time
Reports To
Director, Product Marketing
Santa Clara, California
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